01
JTA MobilityWorks 2.0
Website & Content Development
Jacksonville Transportation Authority · Transportation Infrastructure
Communications &
Marketing Strategist
Strategy begins with understanding what needs to move: people, ideas, or decisions.

I believe communication works best when it starts with the audience. What do they know? What do they need to know? What will help them make sense of the information in front of them? For me, clarity comes from answering those questions before deciding what to say.

I’m a communications and marketing strategist originally from the U.S. Virgin Islands. For more than 15 years, I’ve helped shape how organizations communicate with the people they serve.
I hold a B.A. in English and Mass Communications from the University of the Virgin Islands and an M.A. in International Public Relations and Global Communications Management from Cardiff University in Wales.
My education sharpened my instincts as a writer and communicator. Studying and working across different environments broadened the way I think about audience, culture and perspective. That global outlook continues to shape how I communicate with diverse audiences and adapt messages without losing clarity or intent.
Making information clear, shaping communications strategy and helping organizations navigate change all require curiosity, precision and an appreciation for the people on the other side of the message. Over the course of my career, I’ve learned that the strongest communications are rarely about saying more. They are about knowing what matters, finding the clearest way to express it and understanding how the message will be received.
U.S. Virgin Islands → Cardiff, Wales → Orlando, FL
I help organizations communicate complex work clearly and develop messages that hold up in public.
Specialties
Founder,
My work also extends through M Global Consulting, a strategic communications firm serving public-sector and infrastructure organizations.
Communications that move public initiatives forward.
Awards
American Public Transportation Association (APTA)
Florida Public Transportation Association (FPTA)
Sector Experience
A selection of projects and initiatives supported throughout my career.
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Website & Content Development
Jacksonville Transportation Authority · Transportation Infrastructure
02
Media Relations
Federal Infrastructure · Contractor Communications
03
Public Outreach & Project Management
Regional Transportation
04
Technical Writing & Thought Leadership
“Using Modified ECI to Achieve Mission Success”
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Who needs to know what, and what is influencing how they receive it?
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Complex organizations generate a lot of information. Strategy means determining what actually matters.
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Communication should help someone understand, decide, participate, trust or act.
I’m always open to connecting with recruiters, consulting clients, prime contractors and fellow professionals.